Webxone | Digital Marketing
How to make writing for your website or social media easy? Improve your promotion and sales by writing catchy headlines, effective content and powerful calls to action. Motivate people to take steps towards the final purchase with carefully crafted words. Avoid spending hours writing your next instagram caption. Discover the tested and proven formulas to effectively communicate your message.
Your headline will make the first impression. Make sure it is strong and powerful! It will determine if your audience will continue reading.
Call To Action
Prompt your audience towards the next step with a clear and actionable phrase! Utilize graphics to make the Call to Action stand out and catch visitors attention.
Create consistent, engaging and high quality content. Use your brand voice, tone and style to build brand awareness. Present the value you can offer to your audience!
Be aware of the emotions you want to trigger in your audience!
Frame your message around a problem that your customer has. Position yourself as a guide. Present a plan and next steps towards the solution. Show your customer the difference between the pre and post solution situation.
- ATTENTION – Grab attention with a magnetic headline!
- INTEREST – Generate interest by showing reward!
- DESIRE – Create a desire in your audience.
- ACTION – Lead the reader to make an action!
Write simple and clear text. Try to write as if your audience was an 8th grader.
Keep the purpose of your content in mind. What action you want the visitor to take?
Write short sentences and paragraphs. Separate text to allow reader to easily flow through.
Focus on benefits instead of features. Address what your client can do with your product.