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WEB X ONE

DIY Digital Marketing E-guide

What do I believe?

I believe that you deserve a fair shot in the online marketplace

I wrote this DIY Digital Marketing E-guide to give you, a business owner, clear information to develop and execute a modern Digital Marketing Strategy.

I strongly believe that many of you have great ideas, products, and services to better others’ lives. I believe that these ideas shouldn’t be left unnoticed for the lack of digital marketing knowledge.

Marketing is about effectively and efficiently communicating your ideas, visions, products or services. I will help your company become an authority and gain your clients’ trust by communicating your expertise through digital media.

I will teach you, step by step, to use modern digital marketing tools and strategies to create a cohesive strategy that will result in higher quantity and quality clients.

— Filip Blaho, Director, WEB X ONE

Release promotion

Order your copy now for a discounted price: Limited time offer.

E-guide
$420 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 30 minute video consultation.

Order now!
E-guide + 2 hours
$630 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 2 hour video consultation.

Order now!
BEST VALUE
E-guide + 4 hours
$735 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 4 hour video consultation.

Order now!
Consultation
$158 /hour /tax included

Digital Marketing Consultation

Order now!

All prices are in Canadian Dollars!

How to develop and execute a Digital Marketing strategy in 2021

Step-by-step instructions to attract prospects and turn them into your loyal clients.

81% of consumers are searching for products and services online. They will find Webpages, Google my Business listings, Social media accounts, or YouTube videos. If you want to reach this 81% of people, this is where you need to be.
You started your company. You have your website, Facebook, Instagram. But it is not bringing the desired results. Why? Your website is not enough for your business to cover the online space. You need to understand the overall context of digital marketing.
You need to understand Digital Marketing strategies and tools in the larger context to make them work together in synergy.

  • Web Development
  • Search Engine Optimization
  • Video Production
  • Social Media
  • Branding Strategy
  • Copywriting
  • Storytelling
  • Email Marketing

What our great clients said about us

Release promotion

Order your copy now for a discounted price: Limited time offer.

E-guide
$420 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 30 minute video consultation.

Order now!
E-guide + 2 hours
$630 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 2 hour video consultation.

Order now!
BEST VALUE
E-guide + 4 hours
$735 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 4 hour video consultation.

Order now!
Consultation
$158 /hour /tax included

Digital Marketing Consultation

Order now!

All prices are in Canadian Dollars!

92

Number of pages

296

Hours spent writing

53

Number of chapters

183

Coffees drank

Expertise, Authority, Trust

This E-guide brings you all the knowledge to develop and execute a modern Digital Marketing Strategy to attract qualified prospects and turn them into clients.

Content creation

This guide will teach you how to create great content that will attract your followers. You will understand how to develop a story, write amazing headlines, CAT (call to action) and meaningful content itself.

Branding Strategy

Branding is the cornerstone of all your marketing efforts and will help you greatly in every aspect of your business. Branding will give your business identity. It will determine what it is and what it is not. Branding is one of your most important assets.

Video production

Video is the most popular format to introduce your service, product or your organization. You will learn everything from writing a script to tips on how actually to shoot the video.

Social media

Social media strategy will teach you how to tackle social media with branding, written copy and video content that you have previously developed. Learn what kind of content to create and what strategies to use to actract your target audience.

Website and SEO

Website and SEO will teach you tactics so your website attracts and converts your potential clients. Technical, content, off-page and on-page SEO as well as UX and UI of the website itself.

Frequently Asked Questions

This Digital Marketing DIY E-guide is for you, a businesses owner, to give you clear, step by step instructions to develop and execute digital marketing strategy.

No, you don’t need any theoretical knowledge to understand and develop these strategies.
However, you will need technical knowledge to execute some of these strategies: graphics, video editing, website development etc.
This guide will help you to develop and execute a Digital Marketing Strategy that consists of a Search Engine Optimized Website that will rank on the first page of Google supported by powerful Video Production, Copywriting, Branding Strategy and Social Media Marketing.
These help you to efficiently and effectively communicate your expertise, become an authority and gain the trust of your potential clients. As a result, this will bring you higher quantity and quality leads and convert them into your loyal clients.
81% of consumers look for a product or service online. That’s 4 out of 5 people using their cell phone or laptop to search for products and services.
This Digital Marketing Strategy DIY E-guide will help you generate new traffic, leads, and sales for your business by reaching that 81% of people looking for your products and services on the internet.
The cornerstone of your online business is your website. Your website needs to be ranked very high on Google for people to click on it. Your website needs to have great content and user experience to persuade your readers that you have a solution to their problems. Your Website will be supported by Video production, Copywriting, Social Media and Branding Strategy
There are certain technical, on-page and off-page aspects and standards that your website needs to have. But what actually determines the ranking is the content itself.
There are 2 main types of content I have on my mind, written text and video.
You will need to present an argument strong enough to convince your prospects that what you will provide them is worth a lot more than what they can give you. This argument will be in writing as well as video format.
This E-guide will teach you how to write content that your clients will notice, read and act upon. From headlines through content to call to action. This E-guide will teach you how to develop a good story. This E-guide will give you dozens and dozens of specific tips on writing content that will be desirable first of all for your followers as well as for search engines.
Before writing any content, make sure to understand your customer’s intent and goals that will lead him to your content.
Use the AIDA principle when writing content.
Always write with purpose.
Start your message around a problem your clients have.
Understand the problem and empathize.
Show how to solve the problem. Plan the next steps.
Flip feature into the benefit.
Make headline a question.
Start headlines with odd numbers.
This E-guide will teach you about various types of videos you can make. It will teach you dozens and dozens of practical, specific tips on how to shoot an exciting video. This E-guide will teach you how to optimize your video for social media.
Create your video around a story.
How to shoot and use B-roll in your video.
Use reaction shots.
How to compress or expand time.
The best way to make a cut invisible is to cut during some movement.
Start the video with a motion to grab attention.
Use the traditional 2 column scriptwriting method.
Consider your customer’s journey to create specific content for each stage.
This E-guide will help you to execute target audience research to fully understand your client.
This E-guide will give you all the necessary information to develop your branding, which will serve as a base for your marketing communication.
It will answer the WHY question your business should ask.
It will develop your target audience.
It will develop your positioning statement.
It will define your value proposition.
It will define your mission and vision statement.
It will define your brand personality, character and whole identity.
The key to successful organizations and businesses lies in the way they think, act and communicate.
Inspirational and influential companies communicate from the inside out. Answering the WHY question first.
A strong value proposition will give compelling reasons to your customers to do business with you.
A strong value proposition is what makes your organization unique and separates it from the competition.
Your vision statement is a picture of your company in the future.
A vision statement is an aspirational sentence communicating your business motivation and goal. A who we are statement that should be lofty and excite and inspire employees, customers and partners
Personify your brand to be more memorable and meaningful
Social media is a perfect place to build your brand awareness.
The more social media following your business has, the more authority, trust and expertise you command.
Don’t use your Instagram account to sell your product.
Use it to sell your Instagram page firstly.
Create content around a solution to a problem.
Your content should give value to your followers.
Quality content is the best way to grow.
Use stickers to engage viewers with polls, questions and quizzes.
These interactive elements make it easier for your followers to respond.
Target audience research
Positioning research
Copywriting standards
How to write headlines
How to develop a story and basics of storytelling
How to write great content
Branding strategy explanation
How to develop a strong value proposition
How to develop your mission and vision statement
How to develop brand personality, authenticity and identity
How to make an amazing marketing video
Important practical tips and tricks on how to shoot a perfect video
Types of marketing videos.
How to develop an Instagram strategy
How to develop an Instagram content strategy
Posts tips
Facebook marketing
LinkedIn marketing
YouTube marketing…And few more
There is also bonus material on cognitive bias, lead energy, trust-building and testimonials.
I am currently editing these two parts, and I will add them as soon as possible.

Release promotion

Order your copy now for a discounted price: Limited time offer.

E-guide
$420 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 30 minute video consultation.

Order now!
E-guide + 2 hours
$630 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 2 hour video consultation.

Order now!
BEST VALUE
E-guide + 4 hours
$735 tax included

You’ll get a copy of DIY Digital Marketing E-guide and a 4 hour video consultation.

Order now!
Consultation
$158 /hour /tax included

Digital Marketing Consultation

Order now!

All prices are in Canadian Dollars!

You have your product service project

We will find you your loyal clients

DIY Digital Marketing E-guide

Four strategies working in synergy

Branding Strategy

Understand what your company is, beyond the product itself.

Website Strategy

Understand how the website should work and convert your visitors into clients.

Social Media

Raise awareness of your brand. Build social proof, trust, expertise, authority and authenticity.

Video Production

Tell a powerful story about your brand and company.

Contact us for consultation

Securing your digital presence with proven strategy, modern tools and high quality craftsmanship!